If you moved your daily research into ChatGPT Atlas over the past few months, here is the part that matters this week. On 9 August the browser stops working, and
ChatGPT Ads now supports conversion-optimised bidding, geo exclusions and bulk campaign tools. Here is a four week test design, the number that will mislead you, and when the channel is not worth trying at all.
There is a specific moment when a marketing tool stops being interesting and starts being a decision. It happens when the vendor stops selling you a feature and starts selling
AI attribution fixes a real problem with last-click, but only above a conversion volume most small teams never reach. Where it helps, where it quietly misleads, and four cheaper methods that work at low volume.
OpenAI slashed its cheapest API tier by 80% on July 30. Consumer tool users won’t notice. But for teams building custom AI workflows, the economics just shifted meaningfully. Here is a practical breakdown of what changed and who should care.