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advertising law

Responsible AI

New York Has Required AI Performer Disclosure Since June. Most Advertisers Still Have No Process.

Posted on August 4, 2026 by Mark8ng Editorial
Film production camera representing AI generated performers in advertising

New York has required disclosure of AI-generated synthetic performers in ads since 9 June 2026, and it applies to anyone advertising into the state. What counts, what does not, and the hour of work that covers you.

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